How do you identify, measure and react to buying intent across a multi-touch Sales Process?
Gen-1 'lead generation' via metrics from online portals, email & inbound / outbound calling campaigns is the norm.
'Gen-2' is all about 'Closed Loop' Analytics &Insights from Marketing to Lead Generation to Sale Closure.
Evolving from Gen-1 to Gen-2 features:
- Attribution Analytics
- Personalization & Engagement Scoring
- Competitive Pricing Scoring
- Sales Efficiency & Effectiveness Scoring
- Traffic Increase Scoring
- Lead Conversions
- Deferrals & Rejection ‘Cause’ Scoring
Foundation: Big Data Platform & Key Functions
