Driving Market Share Expansion, Customer Retention, Repeat Purchase Cultivation, Competitors Marketing … all are objectives enhanced by fact-driven metrics obtained from Analytics & Insights.
A / B Testing + Analytics + Insights:
- Hypothesis Testing
- Single Variable Analysis
- Success Metric Definition & Alignment
- Volume & Statistical Significance Metrics
- Test Group and Splits (Absolute Values & Ranges)
- Randomization Levels
- Documentation
Foundation: Big Data Platform & Key Functions
